Peloton faces backlash over ‘sexist, dystopian’ exercise bike advert

In ad man buys his partner an exercise bike for Christmas and she vlogs her grateful thanks

The exercise bike company Peloton has been widely criticised for a Christmas advert described as “sexist” and “dystopian” by social media users.

In the advert, a woman is seen receiving the gift of an exercise bike from her partner. There follows a series of vlog-style clips of her filming herself on the bike. In the course of it, she says: “Five days in a row, are you surprised? I am!” and: “A year ago I didn’t realise how much this would change me.”

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