Noel parking: Tesco van parks on a roof to start Christmas ad blitz

Supermarket belatedly kicks off festive campaign with truck supplying Xmas parties through the ages

Tesco has parked one of its delivery vans on top of a thatched house in Tatton Park, near Knutsford in Cheshire, to promote the launch of its Christmas ad this weekend.

The supermarket, which is one of the last major retailers to reveal details of its festive campaign, is to premier its TV ad during ITV’s I’m A Celebrity...Get Me Out Of Here! on Sunday.

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