Mike Ashley’s Sports Direct in pole position to snap up Jack Wills

Only other bidder for ailing fashion brand is Edinburgh Woollen Mill owner Philip Day

Mike Ashley’s Sports Direct group could be about to snap up Jack Wills, adding yet another ailing brand to its portfolio.

The preppy fashion brand last month appointed advisers at KPMG to look at all options for its future, including a potential sale, as it suffered from a downturn in trading.

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