Hollywood blockbuster boom fuels record UK cinema advertising

The Avengers, Frozen 2, Star Wars and Toy Story 4 prompt all-time high in advertising at the movies

A Hollywood blockbuster bonanza including the final instalments of the Avengers and Star Wars sagas, and Frozen 2 are fuelling an all-time record year for UK cinema advertising.

Seven films have taken more than $1bn at the global box office so far this year – Avengers: Endgame, The Lion King, Spider-Man: Far from Home, Captain Marvel, Toy Story 4, Aladdin and Joker – resulting in an advertising bonanza as brands look to cash in on movie fans packing out cinemas.

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