Dunkerton’s Superdry revolution becomes merely ‘stabilisation’

Triumph turns to sober realisation after founder Julian Dunkerton’s spectacular boardroom coup

Three months after founder Julian Dunkerton returned to Superdry via a spectacular boardroom coup, the tone of triumph has been replaced by sober realisation that the aims of the revolution will not be secured quickly.

Last year’s ugly numbers – a statutory loss of £85m and a 57% fall in “underlying” pre-tax profits to £41.9m – were pinned on the old regime, which was fair. But the promise for this year is merely “stabilisation” and “reset”, which translates as dull.

Continue reading...


From our friends over at the : Business | The Guardian


You can see the Full Story: Click Here