Childhood obesity: Lidl to remove cartoon characters from cereal boxes

Retailer says nearly three-quarters of parents experience pester power in supermarkets

Lidl is to remove cartoon characters from its own-brand cereal ranges to help parents resist pester power and tackle Britain’s growing childhood obesity crisis.

The discount retailer, which has almost 800 UK stores, pledged to remove cartoon characters from eight of its cereal ranges by spring.

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From our friends over at the : Business | The Guardian

 

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