Selling James Bond: why No Time to Die is a product placement dream

The trailer is not only a shopfront for the film but also for some of the world’s priciest brandsThe official trailer for the new Bond film, No Time to Die, was released only on Wednesday but has already been viewed tens of millions of times, which is …

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Peaky Blinders fever: from David Beckham-backed clothing to a two-day festival

As the BBC’s cult gangster drama returns, superfans help to take the brand globalGet set for peak Peaky Blinders as the return of the cult gangster drama heralds a global expansion, from a dapper clothing range backed by David Beckham to books, video g…

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No Logo at 20: have we lost the battle against the total branding of our lives?

It was the bestseller that brilliantly critiqued the political power of the ‘superbrands’ and shot Naomi Klein to fame. Two decades on, we ask her, how does it stand up in our world of tech giants and personal brands?Some political books capture the ze…

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‘It’s genuine, you know?’: why the online influencer industry is going ‘authentic’

Calamities such as Fyre Festival have tarnished the booming business of YouTube and Instagram stars. Now the industry’s top tastemakers have a new plan: keeping it real. By Sophie ElmhirstIn a central London hair salon last December, the fashion influe…

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