Peaky Blinders fever: from David Beckham-backed clothing to a two-day festival

As the BBC’s cult gangster drama returns, superfans help to take the brand globalGet set for peak Peaky Blinders as the return of the cult gangster drama heralds a global expansion, from a dapper clothing range backed by David Beckham to books, video g…

Read more

Romeo Beckham boosts Burberry sales

Trench coat advert featuring David and Victoria Beckham’s son helps plug gap in sales caused by democracy protests in key Hong Kong market

Brand Beckham has sold underpants, razors, fish fingers, designer fashion and the game of football around the world, and now it has also come to the aid of Burberry’s £1,500-a-go trenchcoats.

The venerable British fashion label has credited a Christmas advertising campaign fronted by Romeo Beckham, the 12-year-old son of Victoria and David, with boosting sales in the US, Europe and the Middle East – and helping to make up for falling sales in Hong Kong in the wake of the pro-democracy demonstrations.

Continue reading…

Read more