Voluntary plan agreed after bookmakers bend to pressure over children’s exposure to gamblingThe gambling industry has confirmed plans to press ahead with a voluntary ban on betting adverts during sport programmes from next summer, amid mounting pressur…
Read moreCategory: Advertising
WPP advertising group to cut 3,500 jobs in £300m restructuring
Company to shut or merge almost 200 offices worldwide months after Martin Sorrell’s exitWPP is to cut 3,500 jobs worldwide and shut or merge almost 200 offices as the embattled advertising group seeks to restructure after a torrid year that included th…
Read moreUK betting firms back live sports advertising ban
Online gambling firms such as Bet365, William Hill and Ladbrokes agree ban amid fears of impact on children Online gambling companies have agreed to a voluntary “whistle-to-whistle” ban on advertising during live sports, in an effort to address concern…
Read moreIceland’s banned palm oil advert should have aired, says ITV chief
Carolyn McCall said it was ‘ludicrous’ ad seen 65m times online could not run on TVThe chief executive of ITV has said she believes Iceland’s controversial anti-palm oil festive campaign should have been allowed to air on TV.As part of its festive camp…
Read moreMartin Sorrell’s S4 buys ad firm MightyHive in $150m deal
Former WPP chief’s new group says it can now offer full range of digital marketing servicesSir Martin Sorrell has agreed to buy the San Francisco ad tech company MightyHive in a $150m (£117m) deal, his second acquisition since leaving WPP and setting u…
Read moreGoogle and Facebook fuel UK ad boom despite print slump
Spending on advertising to pass £20bn for first time in 2019 as digital market booms but traditional media declinesThe UK advertising market is relying on digital giants such as Google and Facebook for growth next year, as overall spending wanes on tra…
Read moreUK ban on Kellogg’s Coco Pops children’s TV advert overturned
Obesity campaigners criticise U-turn on granola ad that used sugary brand’s character Kellogg’s, the maker of Coco Pops, has beaten a junk food advert ban after lobbying to overturn a decision by the UK’s advertising regulator, in a move that has outra…
Read moreBody that banned Iceland Christmas ad ‘faced storm of abuse’
Clearcast says it had to shut Facebook page after it blocked film for being too politicalThe body responsible for blocking Iceland’s Christmas ad had to remove staff pictures from its website, shut the company Facebook page and close its switchboard du…
Read moreMan named John Lewis stars in Twitter UK’s Christmas ad
US lecturer receives more than 50,000 tweets a year meant for the British retailerEvery year the frenzy around John Lewis’s Christmas ad results in the chain’s namesake, an American lecturer, being mistakenly inundated with thousands of tweets. This ye…
Read moreIt’ll be lonely this Christmas without the Coca-Cola truck | Coco Khan
I know it makes sense to give children fewer sugary drinks, but why is it always poor families who miss out on the fun?Holidays are coming, holidays are coming … unless, of course, you live in one of the 14 towns and cities pulled from the annual Coca-…
Read more