Carrot mania: shoppers in a frenzy over Aldi’s plush toy Kevin

Stores besieged by customers desperate to buy star of Christmas campaign

Aldi stores have been besieged by shoppers queuing, shoving and reportedly even fighting to get their hands on its new Kevin the carrot festive toy range.

The discount store chain stocked its shelves with 2m Kevin-related toys and products in preparation for the annual stampede of shoppers desperate to snap up the star of its Christmas campaign.

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From our friends over at the : Business | The Guardian

 

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