Aston Martin unveils £158,000 SUV aimed at wealthy women

Luxury carmaker hopes DBX will reverse its fortunes amid falling sales and share price

Aston Martin Lagonda has unveiled its first sports utility vehicle in an attempt to compete in the fast growing luxury SUV car market and reverse the 75% slide in its share price since the company floated last year.

The British company, which supplies cars to James Bond in the 007 films, said it hoped the long-awaited £158,000 DBX model would widen its appeal to wealthy women, as almost all of its current customers are men.

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From our friends over at the : Business | The Guardian

 

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