5G battle hots up as EE lodges complaint over Three UK advert

Advertising Standards Authority to investigate whether claims breach code

The first hostilities have broken out among telecoms rivals over who offers the best 5G to customers, with EE seeking an advertising ban against claims by Three UK that it offers the only “real” next-generation service.

BT-owned EE is understood to have lodged a complaint with the advertising watchdog over an ad campaign by Three UK implying that 5G services offered by rivals are inferior.

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